Last year, the infamous Willy Wonka Glasgow experience went viral due to the use of AI-genarated images that misled the public. The event, which promised an immersive and magical experience, turned out to be poorly executed and far from what the promotional images depicted. This led to widespread disappointment and frustration among attendees, many of whom felt utterly deceived.
This incident underscores the importance of transparency when using AI in promotional materials:
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Preventing misinformation: AI-generated images can create highly convincing but potentially misleading representations. Being transparent about the use of AI helps prevent the spread of misinformation and sets realistic expectations.
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Maintaining trust: Transparency helps maintain trust between organisations and their audience. When people know that AI is being used, they can better assess the credibility of the content.
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Legal and ethical compliance: There are legal implications for misleading advertising, especially when AI is involved. Being upfront about AI usage can help organisations stay compliant with advertising standards and avoid potential legal issues.
Transparency notice: The use of AI in our social media posts
At the Chepstow and CaldicotLions Club, we are committed to transparency and trust. From time to time, we use generative artificial intelligence (AI) to assist in creating and managing our social media content. This includes using AI to generate illustrative images and enhance our posts. However, we want to assure you that we use AI responsibly and ethically, never to deceive or mislead our audience.
Recent events have highlighted the importance of honesty in AI usage. We are dedicated to ensuring that our AI-generated content, where used, accurately represents our activities and events. Your trust is paramount to us, and we strive to maintain it through clear and truthful communication.
If you have any questions or concerns about our use of AI, please feel free to reach out to us.
